what is a campaign? 22nd feb

What is a campaign?- A campaign is a series of promotional advertisements that use various marketing tools to promote the same message and ideas of a products of a company to achieve/ target and audience. Campaigns have been around for years, for example the WW2 militarily propaganda- "Your Country Needs You"- was a campaign produced by the government and military to target the public and make them feel that they have a responsibility to serve and protect their country.

A more modern example of a campaign is Coca Cola's 2018 marketing campaign "They don't make 'em like they used to. We do." has a large reminiscent of Elvis Presley. This creates  sense of long term popularity with the product as well as using Elvis, an enormous, influential public figure, to convey a sense of fashion with the drink- showing that you can be cool like Elvis if you drink the same drink as he does.

Despite many large companies using billboards and posters to promote their products, there are many other ways to attract an audience due to modern technology. For instance, Warner Bros promoted "Wonder Woman WW1984" by posting it on their social media and getting their actors/ producers to share their posts to gain a large audience. This was an efficient marketing method as people were locked away inside due to COVID-19 and wouldn't see posters or billboards in the train tubes or in cinemas. More ways of promotional marketing are Radio, Newspapers/ magazines, interviews and television adverts.