Student made music video’s
Common mistakes made:
- Focus too much on the narrative so it’s less of a video and more of a film
- Bad lip syncing
- Singer or band isn’t enthusiastic/ committed enough to the music
- Singer or band don’t look the part/ suit the music
- Not enough shot sizes/ types
- Not enough location/ set ups
- Not enough costume changes
- Trying to make school locations look glamorous
ANALYSING A MUSIC VIDEO IN DETAIL
When analysing a music video, it is probably best to break it down into some key shots / scenes in order. Take some screen shots, and then analyse each section using some of the bullet points below to help you. They don’t have to be talked about separately.
- What are the themes / narratives of this section of the video? – love story, breakup, broken hearted
- What do the camera shots, angles, and movements signify? – loneliness, pain, suffering, love, partnership
- What do the editing transitions and effects signify? – smooth slow transitions, sad and happy depending on the part of the song
- What do the lyrics signify about the band? – quite an independent group, go for their own style but seems a bit pop music
- What does the mise-en-scene (costumes, props, setting, colour, facial expressions, body language, hair, make up) signify? – white costume in the grass is innocence and purity and happiness. Black costume and hair with red lipstick is much more evil, broken and depressing
- What are the artists / bands’ star persona? How is that constructed? – edgy and independent, creates music for themselves
- Are there any intertextual references? To what? Why? - no
- Is the video largely conventions or does it do anything unconventional in terms of genre / music videos?
- Who is the target audience and how are they specifically targeted / appealed to? - sounds like it’s quite a feminine targeted song. Its aimed at an audience who like love stories and might be sad or like sad pop music.
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