Clay Shirky Task

 Clay Shirky's End of Audience Theory

Shirky's theory is the belief that there is no longer such a thing as a passive audience, a group of people who like to mindlessly watch a film and let it wash into their brains without having to think or do anything. He believes that, nowadays, only 'Active Audiences' exist due to the development of technology and that we prefer to tweet, like and leave reviews of films. He explains that people now expect to be able to interact with media and our products (films). 

An example of this theory is shown in the recent rapid decline in magazines and newspapers. People no longer like to be passive readers, but want to like/unlike and spread their opinions. Companies such as The Times, and The Guardian have created digital versions of their magazines/ papers to keep their audiences interested. Another reason could be that audiences feel equal to 'Media Makers' on the account that they can directly communicate to the company they are consuming from.