A1 media recap distribution

A1 media recap DISTRIBUTION

 

Production

Marketing

Distribution

Exhibition

 

 

Distribution:

-       simply a way of organizing the film and the spreading of it nationally and world-wide. It is the process of making a film available for an audience to watch

-       key terminology: vertical integration- Warner Brothers are vertically integrated meaning that they can make and distribute their films. Pro- they don’t have to share their profits with another distribution company. Con- if the film does badly, they take the full loss/ weight.

-       Key terminology: horizontal integration- Belstone Pictures are horizontally integrated meaning that they only do one aspect, in this case thy make the films. This means they hire other companies to distribute their product. Pro- they share the failure of the film if it flops. Con- they have to share their profits and have less control over the distribution of their film

-       Technology- the constant development of technology means that studios are able to access the international market easily and obtain a wide range of platforms to release their films. Most studios make 5x their profit from worldwide audiences.

-       Although technology helps to enrich these studios profits, technology can negatively impact a film such as piracy and bad online reviews.

-       For example, Wonder Woman was the most pirated film of 2017 and lost a profit total of $1 billion.

-       Digital distribution is a cheap an efficient method of distribution for big and small studios like Warner Brothers and Belstone Pictures.

 

Platforms:

-       Cinema (the main source of income and quicker return of the studio)

-       Physical: DVD, Blu-Ray, 4K Blue-Ray, limited editions.

-       Online: PlayStation network, Xbox, YouTube, Google play, iTunes, Prime video, Sky movies, Virgin movies

-       Streaming: Netflix, Prime video, Disney plus, HBO Max and Hulu