cross media convergence essay plan

What is the importance of cross-media convergence and synergy in the film industry?

 

 

 

Intro:

Summarise things I plan to mention in the essay- what Warner Brothers and Belstone pictures did to gain more income/ promote their films. How technology impacted these methods of cross media convergence.

 

Paragraph one:

-       Focus on merchandise production

-       State how the budget differences between the companies impacts their availability to promote their film and income.

-       What they made to promote their films and the audience the merchandise was directed at

-       Examples from case study: Warner Bros manufacturing toys/games and having brand deals with companies like Doctor Pepper and Lego. Belstone pictures holding a 1 toy competition where the toy brand was unknown and a Lego look alike.

 

Paragraph 2:

-       Focus on posters and trailers

-       This is important as it compares the large Warner Bros to the much smaller Belstone pictures in terms of general public promotion and targeting an audience

-       Examples from case study: Belstone pictures released their trailer on YouTube and their poster advertisement was more or less their DVD/Blu-Ray DVD covers. Warner Brothers creating posters on subways and billboards as well as their trailer being on Youtube and in cinemas

 

Paragraph 3:

-       Social media promotions

-       This demonstrates how dramatically celebrity names can influence a film

-       Examples from case study: Warner Brothers using their social medias e.g. Twitter, Facebook and Instagram to promote their film as well as using their stars like Gal Gadot to use their huge fan following to share the film. Belstone pictures having a small following of just over 200 relying on their more known actors like April Pearson to promote the film to their following.

 

Paragraph 4:

-       Big brand deals

-       Case study examples: warner brothers having deals with Lego, Sky, Netflix, Amazon, Dr pepper, Snapchat. Belstone pictures having nothing.

 

Conclusion:

The importance of cross-media convergence and synergy influence the marketing and distribution of a film and help target/ reach certain audiences depending on the kind of convergence.